From devising and re-defining the business model, defining the revenue and cost model, working out business plans, to assessing and sizing the market, leveraging on competitive gaps, and performance improvement and scalability, Argon’s team has commendable expertise and have worked across the length and breadth of the business advisory landscape
Understanding market, competition and what part of the addressable universe that can be tapped requires focused and diligent approach. Also developing strategies to scale up businesses and expand into other markets / geography requires specialized professionals to constantly advise throughout the engagement journey. With these objectives in mind, Argon has carefully crafted its advisory services in this spectrum to deliver the solutions that companies usually look for. Our services under the business advisory landscape includes, but not limited to, the following
- Sizing the Market
- Leveraging Competitive Advantage
- Devising and Re-defining the Business Model
- Defining Revenue and Cost Model
- Performance Improvement and Scalability
- Business Plan
Our ability of understanding business dynamics and cycles makes us stand apart in helping companies understand the market, its structure, demand-supply situation, and what part of the addressable universe that can be tapped – in essence the Market Size for our clients
Sizing the market, at times, needs robust approach to understand and map the dynamics for certain industries where there are one or more intermediate users in the overall product consumption journey. Argon’s team has built this capability over the years to understand complex market structure and then break it down into individual sub-markets, and then rejig these sub-markets into addressable markets for our clients in a simplified way. These then come as a feeder for us to build forward assumptions based on the market and the company’s capabilities & growth strategies, which ultimately flows into the financial and valuation model
In addition to understanding the pie of the market that can be tapped, it’s also imperative to know the competition intensity within that ecosystem. At Argon, not only do we understand the importance of this parameter, but we also lay out a robust map that highlights the gaps in competitors’ offerings and strategy. This helps our clients to strengthen their offerings in the marketplace and revisit the strategy, if need be, to gain competitive advantage – another parameter that works as a feeder for us to build forward assumptions
Whether it’s growth or seeking investment, business model is the most imperative criteria for any business to explain scalability and sustainable growth of the business in question. Argon’s team, in its earlier stints, have helped its clients in building and re-defining business model. Our engagement with our clients is not just up to building the business model, but testing the effectiveness of the model in terms of product / service spectrum, market dynamics, customer dynamics, delivery platform, stakeholders across supply chain and delivery life-cycle, growth and market foot-print
With the end objective of optimizing sales and cost channels, Argon, based on the business model, helps its clients draw up –
- The most optimal sales mix that will improve the overall realization, thereby contributing to growth in margins
- The most optimal cost structure that will bring in cost efficiencies / economies of scale, and will also be another contributing factor to growth in margins
Argon’s team has commendable experience in this arena, and have executed numerous such mandates in the past. This is a very critical aspect of advisory services, especially when there is a stagnancy and / or growth is an issue for our clients. Such mandates not only require critical skill sets to craft a solution but also demands a lot of patience throughout the engagement life-cycle. Argon’s capabilities in these lines makes it one of the preferred advisor in this landscape. Our engagement journey with our clients in this spectrum spreads over three phases:
Phase – I: Building Solution Framework and Approach
In this phase, we enter into detailed discussions with the management, followed by facility visits, and speaking to the stakeholders ecosystem. Based on these discussions, we prepare our solution framework and get into another round of interaction with the management to discuss our approach in crafting a perfect solution
Phase – II: Delivering on the Core Mandate – Performance Improvement and Scalability Strategy
In this phase, we work along with our clients on the solution framework where we perform a detailed diagnostic review of the past performances, align it with the company’s broader vision and business model, assess what the market has to offer and the company’s relative place and capabilities, build on the key strategies needed to overcome the current hurdle and scale up to the next level, build a detail roadmap with defined timelines, milestones and action plan, the resultant investment needed to execute the strategies, and the cash flow to be generated over the forecasted period and the return on investment
Phase – III: Performance Monitoring Post-implementation of the Strategies
Post implementation of the strategies, we monitor the company’s performance across specific parameters / KRAs, and based on the outcome, we tweak the plan (if need be) to ensure the broader goals / KRAs laid out as a result of this exercise are achieved
Argon’s team has significant capabilities and expertise in helping companies / clients draw up a robust business plan, which is based on intermediate / long-term goals drawn up by the management. Argon’s team, in its earlier stints, have successfully executed over 150 such assignments